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Old 11th April 2019   #1
linchao
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The Boston Marathon is a beloved springtime race cheap Nike sneakers , and New Balance is celebrating the event with a limited-edition shoe inspired by the season.For the 2019 Boston Marathon, New Balance — which is based in the city — created the 890v7 "Boston," a new take on the acclaimed performance running sneaker. The brand said the shoe marks the 10th year it has created a special look for its spring running campaign.To execute the concept, the athletic label dressed the shoe's upper with floral-inspired imagery, specifically the tulips that are commonly found in Boston Common, a park located in the downtown area. New Balance also employed imagery reminiscent of something else found in the park on the insoles: a white-throated sparrow.To honor those who complete the race, New Balance added gold detailing throughout the shoe, which the brand said represents the runner's "crowning moment." In gold, the shoe features the words "Run Bos" on the heels and insoles. A silhouette of Massachusetts in gold is also featured on the insoles.This limited-edition New Balance 890v7 "Boston" arrives in men's and women's sizing on April 1 and will retail for $130. It will be sold via Newbalance.com, at select retailers and at the brand's booth at the John Hancock Sports & Fitness Expo. Also, runners in the city can pick up a pair at the brand's stores on Boylston Street and at Boston Landing.Watch the video below on what makes the perfect Crossfit shoe. Want more?Brooks Takes Inspiration From Boston's 'T' Train for the 2019 Marathon ShoeSaucony's Newest Dunkin' Collaboration Includes a Style for Munchkins7 Long-Distance Running Shoes to Shop for Your Next Marathon Ccilu has brewed up another footwear innovation, this time to benefit the environment.The Japanese footwear brand is known for creating technologies focused on comfort and wellness, such as its Stepping Stones massage sandal Cheap Men Air Max , which won the 2018 Red Dot Design Award for Fashion & Lifestyle accessories. Now its latest technology, XpreSole, finds a sustainably minded use for an item from your kitchen trash — coffee grounds.And today, the company was honored again by the Red Dot awards with a 2019 Honorable Mention for Product Design.Ccilu's R&D team has spent three years developing XpreSole, which recycles used coffee grounds into a soft, flexible shoe sole material that is comfortable, anti-odor and helps Mother Earth on multiple fronts — first by reducing the amount of coffee waste and also by offering an alternative to shoe soles made from petroleum rubber.To start, the brand has added XpreSole to two styles releasing on July 1. They include the Horizon Cara, which will retail for $59, and the Horizon Corey, priced at $69. Both will be sold at Ccilu branded stores worldwide and on its website, as well as at select retailers including Sportie LA.According to the company, it chose to tackle the issue of coffee waste because 850 billion cups of coffee are poured each year Cheap Nike Air , creating roughly 25 billion kilos of spent grounds. Not only do those coffee grounds accumulate in landfills, but they also emit methane, a greenhouse gas that contributes greatly to global warming.Founder and CEO Wilson Hsu told FN that his company is deeply committed to improving the environment — so much so that it plans to share the XpreSole technology. "Ccilu considers this a tremendous opportunity for the entire footwear industry to collectively and significantly reduce gasoline consumption, carbon footprint and the rapidly developing effects of global warming," he said. "Ccilu considers the sustainability of the footwear industry and our Mother Earth far more important than exclusively occupying this space."Hsu added that Ccilu will offer the XpreSole compound at a nominal cost to shoe manufacturers, which can use it as an alternative to the petroleum-based foams and plastics typically used in footwear midsoles and outsoles.For its own part, the brand is incorporating the coffee-based material into more of its own footwear designs. In spring '20, Ccilu will debut a full line of sandals, wedges sneakers featuring XpreSole.And Hsu has other plans in mind,as well. "Our company is committed to a continuous investment in more R&D resources and to expanding the applications of the XpreSole technology into more product categories (i.e., apparel)," he said.Want More?Ccilu Footwear to Sponsor World of Dance U.S. TourSoles4Souls Names Ccilu Footwear Official Sponsor of Travel ProgramInvesting in a Sustainable Supply Chain Now Could Save Brands’ Future
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